Middle East

EFFA Summer & Ramadan 2017 Collection

Dubai-based fashion designer Effa Al Dabbagh recently launched two new EFFA collections; one specially for Ramadan and one for the summer season. The collections consist of traditional Arabic clothes like the Abaya gown and Jallabiyas. It includes beautiful handmade pieces,…

Endemage’s Ramadan 2017 collection oozes elegance

Omani sisters Lubna and Nadia, the creative minds behind Endemage, recently launched their Ramadan 2017 collection. Known for their traditional hand-embroidery techniques, the sisters took inspiration from the chandeliers and architecture of the Grand Mosque in Oman and the floral…

Fashion Forward Dubai Season 9: Highlights

The 9th season of Fashion Forward Dubai, the definitive fashion platform for Dubai and The Middle East, took place from the 23th until the 25th of March. Couture and ready-to-wear designers from the region presented their latest collections at the…

Fashion Forward Dubai Spring Summer 2017

Season 8 of Fashion Forward Dubai took place from the 21st of October until the 23th, showcasing Spring/Summer 2017 collections by 33 ready-to-wear and couture designers from The Middle East. My top favourite shows this season are by Said Mahrouf,…

4th Ziryab Fashion Show London – Highlights

London Fashion Week is in full swing as we speak showcasing the hottest fashion designers from the UK. The 4th Ziryab Fashion Show London, hosted by Women’s Growth and Success Foundation (WGSF) took place on the starting date of London…

Endemage – Autumn Winter 2016

While we are still soaking up the sun at fancy resorts, holidaying and enjoying the summer, the fashion world is preparing for the colder seasons ahead of us. Predicting autumn and winter trends.  For their Autumn – Winter 2016 collection…

Celebrate Eid in Style

Ramadan is coming to an end and those who are fasting are preparing for their Eid celebrations. Fashion designers from the Middle East have released special Ramadan and Eid collections.

Hussein Bazaza Fall Winter 2016/17 – ‘Sophia The Alchemist’

Lebanese designer Hussein Bazaza released his Fall Winter 2016-17 collection last March/April during Fashion Forward Dubai.

Rami Kadi – Haute Couture Fall Winter 2015-16 – Lucioles

Lebanese designer Rami Kadi launched his haute couture fall-winter 2015-16 collection during Paris Fashion Week in July. ‘Lucioles’ (fireflies) is a collection born out of a struggle against a fear of insects and the fight to escape this phobia. While…

Elegant looks for Ramadan by EFFA

Effa Al Dabbagh is a Saudi fashion designer, based in Dubai. Her fashion label ‘Effa’ is a unique fusion of Middle Eastern and European influences. Today I want to share more about ‘Effa’ the label and the woman behind it…