The 13th edition of Pakistan Fashion Week took place on June 30th and July 1st, 2018 at the Hilton on Park Lane in Mayfair, London. The fashion spectacle, organized by Riwayat, was a great success, as it attracted over 3000 fashion enthusiasts.
Pakistan Fashion Week 13 (PFW13) showcased luxury prêt collections by 29 designers on its 36 meter long ramp. The line-up included known names like HSY, Maheen Khan, Fahad Hussayn, Aisha Imran and Sonia Mahajan.
Bridal couture by these designers isn’t just popular amongst the Pakistani community, in a recent interview fashion designer Khadija Shah from ÉLAN explained that people from all over the world now have interest in Pakistani fashion. A digital platform like Instagram gives local fashion the opportunity to reach global audiences.
At PFW13 guests can review the latest bridal trends and meet with the designers to discuss options to create bespoke wedding attire. People no longer have to travel far to get the designs they want for their special day. This event also opens its doors to people who are mesmerized by the beauty of Pakistani couture. Promoting an industry on the rise.
During this event Riwayat launched Prêt a Pak, an online store listing multiple designers.
Our gallery features our favourite designs from PFW13, captured by photographer Shahid Malik.
Attire by Bushra Wahid – Aisha Imran
Diva by Sana Rashid – Faika Karim
Haris Shakeel – Hem by Sumbal Asif
HSY – Ramsha Bilal
Sadaf Amir – Sam Dada
Shakeel’s by Danish – Shazia Kiyani
Sonia Mahajan – Umsha by Uzma Babar