December 2017 Hira Ali introduced her debut bridal collection titled #BreakTheMould.
With this collection she ‘breaks the mould’ by giving Pakistani bridal fashion a contemporary twist. Aimed at the modern day bride, the pieces are minimal and edgy whilst being feminine and luxurious. Hira Ali was inspired by strong, confident women, who carve their own paths and refuse to be defined by pre-existing moulds. Her collection is a homage to the fearless and fierce.
A selection of fabrics were used for this collection, like nets and shimmer organzas as well as various blends of glittering silks. The embroidery beautifully decorates each piece and includes chrystals and beads. Unlike most Pakistani bridal designs, Hira kept the embroidery to a minimum, adding just the right amount of embellishments to the gowns. The color palette jumps from translucent terracotta to coal for contrast and is very easy on the eyes.
I’m impressed with this debut bridal collection. Hira understands the young, modern day brides perfectly by giving just the right balance between contemporary and traditional. The pieces aren’t heavy, multiple layered or hard to move around in. I also adore the fur accessories used in the shoot, giving it a regal touch. The silhouettes are on-trend. I am curious to see the future collections from this talented designer!
Hira Ali Studios
Hira Ali is a graduate from Pakistan Institute of Fashion Design. Her thesis collection was selected for the PFDC (Pakistan Fashion Design Council) rising talent platform and showcased during PFDC Sunsilk Fashion Week 2016. She also received training at the prestigious Ecole de la Chambre Syndicale de la Couture in Paris and worked for fashion label ÉLAN for two years. Her couture label creates a balance between contemporary designs & traditional elegance. Hira about her label:
“My new label gives me a chance to express myself creatively with freedom. I always had a passion to evolve embellishments in terms of technique and design and with my own label I want to create designs that I believe in.”
Shoot credits: Model Zara Peerzada, Make-up by Zara Gul, Styling Anaum Hammad, Jewellery by Mahvish Naeem, Photography Maham Iqbal Bosan.