The second edition of London Modest Fashion Week (LMFW) took place on the 17th and 18th of February 2018 at the Victoria House in London. The event organised by e-tailer Haute-Elan, the global destination for modest fashion, showcased designers from…
EFFA Summer & Ramadan 2017 Collection
Dubai-based fashion designer Effa Al Dabbagh recently launched two new EFFA collections; one specially for Ramadan and one for the summer season. The collections consist of traditional Arabic clothes like the Abaya gown and Jallabiyas. It includes beautiful handmade pieces,…
Endemage’s Ramadan 2017 collection oozes elegance
Omani sisters Lubna and Nadia, the creative minds behind Endemage, recently launched their Ramadan 2017 collection. Known for their traditional hand-embroidery techniques, the sisters took inspiration from the chandeliers and architecture of the Grand Mosque in Oman and the floral…
Elegant looks for Ramadan by EFFA
Effa Al Dabbagh is a Saudi fashion designer, based in Dubai. Her fashion label ‘Effa’ is a unique fusion of Middle Eastern and European influences. Today I want to share more about ‘Effa’ the label and the woman behind it…
Haute Arabia – Fashionable and Modest looks for Fall
I’ve written a guest feature for Haute Arabia, which is the world’s premiere online luxury fashion destination for conservative & modest fashion inspired by Arabia. I am very excited that they have asked me to write a piece! Check out…
Hijab Fashion: Alhelí Sg
The fashion industry is becoming more and more globalized. An interesting article from reuters.com about the Christian Dior Haute Couture A/W 2013-2014 collection, launched during Paris Fashion Week this week, brought this up. The Dior collection was inspired by women…
Hijab Fashion: Designer brand Nahda Designs
Fashion and style are ways of expression. For some clothing is nothing more than a way to keep warm and covered, a functional need. Others use their style to make some type of bold or artistic statement. Some people just…
Taller Marmo: Classic European meets Traditional Arabic Fashion
It is my aim to feature fashion brands that create a bridge between the ‘East’ and the ‘West’ on my blog. I got very excited when I read about Taller Marmo, a new luxury fashion brand based in Dubai, and…
The oriental journey: Hybrid culture and fashion
If it wasn’t for colonialism I probably wouldn’t be here today. Before people start to object, I am obviously not trying to justify any of the cruelty that came along with the process of colonialism, but am simply telling you…