Endemage Spring Summer 2018

Spring has made an entrance. I am eagerly awaiting the moment I can replace my parka coat with thick fur hood & knee high suede boots for floral dresses & TOMS Jutti flats. Bring on the sunshi…

Saira Shakira 2018 Bridal Couture

Best friends Shakira Usman and Saira Faisal launched their fashion label Saira Shakira in 2011. The duo joined forces after graduating with honours from the Pakistan School of Fashion Design. With the…

EFFA Summer & Ramadan 2017 Collection

Dubai-based fashion designer Effa Al Dabbagh recently launched two new EFFA collections; one specially for Ramadan and one for the summer season. The collections consist of traditional Arabic clothes …

Endemage – Autumn Winter 2016

While we are still soaking up the sun at fancy resorts, holidaying and enjoying the summer, the fashion world is preparing for the colder seasons ahead of us. Predicting autumn and winter trends.  For…