Endemage Spring Summer 2018

Spring has made an entrance. I am eagerly awaiting the moment I can replace my parka coat with thick fur hood & knee high suede boots for floral dresses & TOMS Jutti flats. Bring on the sunshine! The best way…

Endemage’s Ramadan 2017 collection oozes elegance

Omani sisters Lubna and Nadia, the creative minds behind Endemage, recently launched their Ramadan 2017 collection. Known for their traditional hand-embroidery techniques, the sisters took inspiration from the chandeliers and architecture of the Grand Mosque in Oman and the floral…

Endemage – Autumn Winter 2016

While we are still soaking up the sun at fancy resorts, holidaying and enjoying the summer, the fashion world is preparing for the colder seasons ahead of us. Predicting autumn and winter trends.  For their Autumn – Winter 2016 collection…

Arab-chic style from Omani fashion brand Endemage

Today I want to share my personal style journey with my readers. As we grow up our sense of style often changes. We go through different phases and look back at certain periods with regret, shame or pride when it…

Luxury fragrance house Amouage

You can’t call yourself a fragrance enthusiast if you do not own a fragrance by Arabic perfume brand Amouage. Niche luxury fragrance house Amouage was founded in 1983 in the Sultanate of Oman at the request of Sultan Qaboos Bin…