Today I want to talk to you about an amazing designer who knows how to perfectly fuse western silhouettes with exotic colors inspired by nature’s flora. A designer that brings you a feel of the diversity that the orient has to offer. Indian born Rajdeep Ranawat launched his brand in 2004 after years of experience working for French and American fashion houses. He has designed for brands like Nordstrom and Bloomingdales in the past. Ranawat creates clothing for men and women, designing garments that ooze elegance and luxury. He uses a vibrant color palette, exposing nature’s best kept secrets by printing or embroidering them onto traditional Indian saris or western style clothes. It is no secret that I am a big fan of something I’d like to call ‘hybrid fashion’. While some designers play it safe, Ranawat pushes the bar by designing garments that are daring, colorful and a perfect fusion between east and west.
My personal favorite is Ranawat’s spring/summer 2013 collection. While on a trip to the Greek island Santorini, known as the perfect honeymoon location for newlyweds, Ranawat got inspired by his surroundings. For those who have never visited a Greek island let me paint you a picture: white houses with blue roof tops, fuchsia pink Bougainville flowers climbing the chalk white walls and a deep blue/turquoise sea, glistening in the sunlight. The island knows great temperatures and a fresh sea breeze. Nikon photo moments around every corner.
Ranawat collected his impressions from the volcanic island in his spring/summer 2013 collection. Designs contain vivid colors, like bright red and fresh greens, reflecting the flora and blue/turquoise reminding us of the blue rooftops and the sea. For people who have visited Greece these wardrobe items would be a perfect souvenir. For people who have recently booked a holiday this collection is a perfect summer wardrobe adittion to sport in the sun.
You can find examples of Ranawat’s spring/summer 2013 collection in the gallery, along with some other more traditional Indian gowns inspired by nature. Ranawat’s designs are available at designer stores in India and internationally available in Dubai, New York, London and South Africa. For more information on where to buy visit:
What country are you visiting this summer and what will you be wearing? Let us know @FashionOriental!