The first-ever digital edition of India Couture Week (ICW) took place from the 18th of September 2020 until the 23rd. This edition we didn’t witness any models dressed in couture making their way across a physical runway…no audience filled with fashion industry stakeholders like Bollywood belles, buyers and Instagramming influencers. Due to the coronavirus, the world now navigates through times of uncertainty, impacting many industries including the world of fashion.
The Fashion Design Council of India (FDCI) went back to the drawing table to realise a new way to showcase its designers’ collections to the world. Resulting in a digital transformation.
An impressive list of couture royalty including Amit Aggarwal, Anju Modi, Dolly J, Falguni Shane Peacock, Gaurav Gupta, JJ Valaya, Kunal Rawal, Manish Malhotra, Rahul Mishra, Reynu Taandon, Shantanu & Nikhil and Suneet Varma presented their latest couture collections in front of different backdrops, setting the scene and giving hints of how these collections came to life: through inspiration and craftsmanship.
It seems only natural that everything digital is now creating ripples in the global fashion industry. The FDCI reacted swiftly to the changes and challenges of the industry and ‘decoded couture’, making it even more accessible as it was before, when it was physically shown on the runway. Through video and photography, via multiple digital platforms, these collections can now reach an audience far greater than before.
Praise for the way the FDCI has supported the industry in the past 6 months and the way it continues to support its members!
It is no secret that I am obsessed with the exclusivity, art and beauty of haute couture. Which is why it was hard to select ‘just’ 20 of my favourite pieces from this ICW 2020 edition. A great variety of pieces: from traditional bridal pieces to red carpet showstoppers to futuristic pieces of art… a feast for the eyes!