Ridhi Mehra launched her spring summer 2020 bridal collection named MORBAGH on the 2nd of March. The Indian designer has revamped classic bridal ensembles, without compromising on tradition. The collection exists of three sub-collections: JASHN – the modernist, SERAI – the minimalist and HEER – the traditionalist. MORBAGH focuses on the strong bond of sisterhood.
A Tale of Friendship
The collection campaign shows three brides, who are different in their desires and choices, channeling their dream wedding attires. The collection revolves around eccentric-floral looks, chic-contemporary styles and traditional Indian pieces.
A powerful display of love!
JASHN – The Modernist
JASHN shows a young bride ready for a sweet and fun wedding. JASHN includes breezy chiffon, organza and silk silhouettes. The colour palette exists of dusty neutral tones like champagne and beige, light turquoise and shades of pink. The ensembles are decorated with silver-gold glass beads, sequins, metallic dabka and zari threads. Classic Indian wear with a modern spin through prints in palm trees, floral vines and paisley motifs.
SERAI – The Minimalist
SERAI includes signature styles embellished with shimmery sequins, pearls and silk threads on geometric floral and paisley motifs. The pieces are combined with Indian jewellery and flowers. This collection offers a western-style veil as well, creating a timeless image.
HEER – The Traditionalist
The timeless ensembles in this collection draw reference to the classic Indian weddings but spun with western aesthetics. Ethnic looks in bright hues like canary yellow, peach, apple green, ivory and gold. There is a shift of the concept of ‘voluminous silhouettes’ to lighter fabrics like chiffon, organza, net and silk. Ridhi Mehra has defined the new-age bride who experiments, but also stays true to traditional Indian elements like golden zari threads, cutdana and floral motifs.
My personal choice would be SERAI – the minimalist as it beautifully displays East meets West pieces. MORBAGH truely celebrates the diversity of Indian bridal wear. Each bride is beautiful in her own way!