The first-ever phygital edition of Lotus Make-up India Fashion Week took place from the 14th until the 18th of October 2020. The pandemic hasn’t dampened the spirits of the fashion fraternity. The industry has reinvented itself and supports the new phygital customer experience, the combination of physical and digital.
FDCI Chairman Sunil Sethi on the industries’ reinvention: “As the world slowly understands how to live with the pandemic, fashion too is assuming a new avatar by spreading its wings to encourage a new kind of customer, who is tech-savvy and unafraid to make bold choices with the click of a button”
40 designers showcased their latest spring-summer collections for 2021 during the 5-day digital event, presenting both ready-to-wear frocks as well as couture pieces.
My personal highlights of this edition include: Samant Chauhan, Gauri & Nainika, Siddartha Tytler and Tarun Tahiliani.
Samant Chauhan is known for his colourful, intricate embroideries displayed on white and neutral fabrics. This time he went for bold coloured fabrics (silks) decorated with silver and metal work embroidery. The result is pure perfection! The contemporary silhouettes go extremely well with Chauhan’s signature embroidery.
Long flowy dresses with bold prints are a trend next summer and Gauri & Nainika’s collection stood out amongst this crowd. It sets the mood for a sunlit summer romance. The collection includes Victorian inspired floral prints and Dutch inspired Delft prints in leaf-green. The line includes a range of pencil dresses, wrap dresses and shirt dresses that have been made in a vintage colour palette of scarlet red, bottle green and classic black.
Siddartha Tytler is a welcome change on the digital runway scene. His creations are anything but the ordinary. Favouring interesting structures, bold colours and sharp cuts, Tytler’s collections are an eclectic mix of several moods, all strung together by a penchant for bling and high-octane glamour. The label’s expertise ranges from sensual, draped western wear to traditional wear with a contemporary spin. The backdrop for this seasons collection was dark, gritty and mysterious. I love it!
Tarun Tahiliani leaves me speechless every time he releases something new. One of India’s finest designers if you ask me. This season Tahiliani’s studio took a moment to think about the bride of today and what her heart would want. Freedom, happiness, hope…a new sense of luxury.
Check out the gallery for my favourite pieces from this edition of Lotus Make-up India Fashion Week.