The 8th edition of PFDC L’Oréal Paris Bridal Week 2018 (PLBW) took place from the 4th to the 6th of September at the Nishat Banquets in Lahore. The event was organized by the Pakistan Fashion Design Council (PFDC) in collaboration with its title sponsor L’Oréal Paris. 24 designers showcased their bridal collections, presenting the trends for the upcoming bridal season. The shows featured both traditional designs as contemporary looks.
The runway models looked flawless wearing makeup by L’Oréal Paris, their hair perfectly coiffed with the brands’ hair products. The brand is not just about calling the trends in beauty, but also about bringing sustainability, diversity and inclusiveness to the realm of beauty. An admirable initiative. L’Oréal sets a good example which more brands should follow.
The 8th edition kicked off with a runway show by noted designer Nomi Ansari. Known for his creative use of colour, Nomi once again featured vivid shades, breathing life into his designs. It is one of my favourite collections from this PLBW season. The appearance of actress Maya Ali from the blockbuster film ‘Teefa in Trouble’ (opposite Ali Zafar) was the cherry on top of the cake. She looked mesmerizing in a turquoise shade.
Another highlight was a design by The House of Kamiar Rokni from their collection ‘Moonrise’ (the moon as a symbol of femininity). A stunning pearl white lehenga with gold embellishments. A look respecting tradition but made for the woman of today.
The grand finale of PLBW was by design royalty HSY. He paid tribute to the powerful, modern woman of today; the new, the fearless and dynamic generation. The collection also celebrated the beauty of diversity in all women. Which is in-line with L’Oréal’s vision. A very filmi trend that brides have picked up on is wearing sunglasses with bridal outfits. HSY played on this trend, with models wearing colourful shades to match their bridal gowns. A fun and rebellious look!
The gallery features my favourite looks from PLBW. Pictures were shot by the wonderful Faisal Farooqui and his team at Dragonfly.
Nomi Ansari – Faraz Manan
Rema & Shehrbano – Nida Azwer
Saira Shakira – The House of Kamiar Rokni
Zainab Salman – Ahmed Sultan
FAS – Hussain Rehar
Jeem by Hamza Bokhari – Farah & Fatima
Lajwanti – Ahmad Bilal
HSY – Nickie Nina
Photography by Faisal Farooqui and his team at Dragonfly