London Modest Fashion Week 2018

The second edition of London Modest Fashion Week (LMFW) took place on the 17th and 18th of February 2018 at the Victoria House in London. The event organised by e-tailer Haute-Elan, the global destination for modest fashion, showcased designers from…

Best of PFDC L’Oréal Paris Bridal Week 2017

The 7th edition of PFDC L’Oréal Paris Bridal Week took place from 14-16 October, 2017 in Lahore Pakistan. The event, which showcased the works of 21 designers, is a collaboration between The Pakistan Fashion Design Council (PFDC) and L’Oréal Paris…

EFFA Summer & Ramadan 2017 Collection

Dubai-based fashion designer Effa Al Dabbagh recently launched two new EFFA collections; one specially for Ramadan and one for the summer season. The collections consist of traditional Arabic clothes like the Abaya gown and Jallabiyas. It includes beautiful handmade pieces,…

Fashion Forward Dubai Season 9: Highlights

The 9th season of Fashion Forward Dubai, the definitive fashion platform for Dubai and The Middle East, took place from the 23th until the 25th of March. Couture and ready-to-wear designers from the region presented their latest collections at the…

Haute Elan Interviews The Fashion Orientalist

Haute Elan, the global destination for modest fashion, approached me for an interview about The Fashion Orientalist and my personal style. You can read the full interview below! Head to haute-elan.com to browse their beautiful web shop and read inspiring…

Endemage: Spring – Summer 2014

Designer sisters Lubna and Nadia Al Zakwani presented their spring – summer 2014 collection during the most recent edition of Fashion Forward Dubai. The inspiration for this collection is their Omani heritage, using traditional Omani embroidery and inspirational Islamic prints…

Maison Rabih Kayrouz SS14 ‘let there be light’

Noted fashion designer Rabih Kayrouz was born in 1973 in Lebanon. Rabih returned to his home country after studying fashion in Paris, France for several years. In Lebanon he established his fashion house Maison Rabih Kayrouz in 1998. After ten…

Taller Marmo SS14: European elegance and Middle Eastern charm

Dubai-based fashion label TALLER MARMO launched their spring summer 2014 collection during the second season of Fashion Forward Dubai last October. The idea behind designers Riccardo Audisio and Yago Goicoechea’s TALLER MARMO is to create a bridge between European elegance…

Mahgul for Nasreen Shaikh: The Timur Collection

Whenever I get an invite to an extravagant family party or oriental style wedding, I’m overwhelmed with excitement. I have to selfishly admit most of this excitement is due to the fact that I can wear something special for the…

PFDC L’Oreal Paris Bridal Fashion Week

The PFDC L’Oreal Paris Bridal Fashion Week took place from the 10th of October until the 12th and is our first introduction to the world of Pakistani fashion. This grand event was organized by the Pakistan Fashion Design Council, an…